Online fashion accessories store

Shoppers looking for affordable, on-trend accessories and gifts, often found through Instagram, TikTok or Pinterest.

You buy at wholesale and sell at retail, keeping the margin after shipping, platform fees and returns. Bundles and gift sets can raise the average order size.

• Spotting trends and choosing products
• Basic photography and social media
• Organizing stock and shipping orders

• Check your state's rules on sales tax registration and collecting tax on online sales
• Jewelry marketing claims (such as 'sterling silver' or 'gold') are regulated, so check the FTC guidelines and label accurately
• Avoid selling counterfeit or look-alike branded goods, which can lead to takedowns and legal trouble
• Check supplier return policies and budget for customer returns and shipping costs

Startup costs are typically around $500 to $4,000, depending on how much stock you buy, how you set up your website and how much you spend on photos and marketing. These are estimates, and your own costs will vary with your niche.

Monthly revenue is typically around $300 to $4,000, depending on your niche, your product range and how well social media brings in shoppers. That is revenue, not profit, so allow for stock, shipping and returns. These are estimates only.

Check your state's rules on sales tax registration and collecting tax on online sales. Check the FTC guidelines for jewelry claims such as sterling silver or gold, and label accurately. Avoid counterfeit or look-alike branded goods, and check supplier return policies.