Virtual fee-only financial planner

Help individuals and families plan savings, investing and retirement by video call, for a flat or hourly fee.

Financial adviser discussing pension and savings plans with a client at a desk.
Startup cost$3k to $15k
Monthly revenue$1.5k to $7.5k
Time needed15+ h/week
First incomeMonths
  • $3k-15k
  • Part-time
  • Online
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

23,359 US businesses with employees in this field, -3.9% in a year

NAICS 523930 “Investment advice”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A home-based advice practice where you build financial plans for clients over video calls: budgeting, debt payoff, retirement accounts such as 401(k)s and IRAs, and investment choices. You charge fees, not commissions on products.

Your first three steps

  1. Check your state securities regulator's rules for registering as an investment adviser and which exams (such as the Series 65) apply to you
  2. Pick a niche, such as new parents, teachers or early-career professionals, and set your flat and hourly fees
  3. Set up a simple website, secure client portal and planning software, then offer a few discounted plans to people you know for testimonials
Who pays

Individuals, couples and young families who want unbiased guidance but don't have enough assets for a large wealth manager.

How it makes money

Flat fee per plan, hourly rate, or a monthly subscription for ongoing check-ins. Fees are paid by the client, so you don't earn product commissions.

Skills that help
  • Solid knowledge of investing, taxes and retirement accounts
  • Clear, jargon-free explaining
  • Building trust with people over video
  • Organized record keeping
Watch out for
  • Giving investment advice for pay usually requires registration with your state or the SEC, so check which applies and what exams are needed
  • Professional liability (errors and omissions) insurance, plus general liability, is worth checking
  • Rules on client data security, record keeping and written disclosures
  • Using titles like 'CFP' only if you hold the credential
  • Income can be slow to build because clients need time to trust you

Deep research report · US

Everything you need to start: virtual fee-only financial planner

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a virtual financial planning business?

Startup costs are typically around $3,000 to $15,000, depending on your software, security tools and insurance. Professional liability (errors and omissions) and general liability cover are worth checking.

How much can a virtual financial planner earn?

Monthly revenue is typically around $1,500 to $7,500, depending on how many clients you have and your fees. Income can be slow to build because clients need time to trust you.

What rules should I check before giving financial advice for pay?

Check whether you must register with your state or the SEC to give paid investment advice, and which exams apply. Also check client data security, record keeping and disclosure rules, and only use titles like CFP if you hold the credential.

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Photo: Eren098566 on Pixabay

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