Online folk costume and regional dress store

Folk dance and performing groups, cultural associations, festival organizers, heritage-event participants, families and collectors.

Retail margin on each item, plus extra for custom sizing, group orders and made-to-order pieces. Repeat business from groups that outfit new members every year.

• Knowledge of the traditions you sell
• Online selling and product photography
• Building relationships with makers and suppliers

• Check your state's rules on sales tax registration and getting a resale certificate for buying stock
• Check customs, import duties and any textile labeling requirements if you import costumes
• Be accurate about what is authentic, handmade or machine-made, and respect the communities whose dress you sell
• Sizing and returns can be costly for fitted garments, so set a clear returns policy
• Check home occupation, HOA or lease rules if you store stock at home

Startup costs are typically around $2,000 to $8,000, depending on how much stock you buy, your website setup and photography. Sizing and returns can be costly for fitted garments, so budget for a clear returns policy.

Monthly revenue is typically around $800 to $4,000, depending on your range, pricing and how well you reach dance groups and festival customers. You can start from about 10 hours a week.

Check your state's rules on sales tax registration and getting a resale certificate for buying stock. If you import costumes, check customs, import duties and any textile labeling requirements. Check home occupation, HOA or lease rules if you store stock at home.