Start an online GPS tracker reseller business

Sell GPS trackers for vehicles, pets and valuables online to small businesses and private buyers.

Startup cost$500 to $4k
Monthly revenue$500 to $5k
Time needed6+ h/week
First incomeWeeks
  • $500-4k
  • Side hustle
  • Online

Estimates for a small start in the US, not guarantees.

Official data

13,615 US businesses with employees in this field, -13.7% in a year

NAICS 443142 “Electronics stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

An online store or marketplace shop selling GPS tracking devices bought from a wholesaler or distributor, often shipped directly from the supplier. You pick a focus, such as vehicle trackers, pet trackers or trackers for equipment and trailers.

Your first three steps

  1. Pick a niche (for example trailer trackers for contractors) and compare 3 to 5 wholesalers or distributors on price and returns terms
  2. Register your business, get an EIN if needed, and set up a simple store or marketplace listing with clear plan and subscription details
  3. Order one or two units to test, then write honest guides and listings and ask early buyers for reviews
Who pays

Parents of teen drivers, pet owners, small contractors protecting trailers and tools, and small businesses with a few vehicles.

How it makes money

Markup on each device, plus add-ons such as mounts, cables and, where the supplier allows, a share of monthly tracking plan fees.

Skills that help
  • Understanding how GPS trackers and plans work
  • Online selling and basic product listings
  • Customer support and explaining tech simply
Watch out for
  • Check your state's sales tax registration rules and whether you need a reseller or seller's permit to buy wholesale
  • Devices must carry the proper FCC authorization and work on current cellular networks, so confirm this with the supplier
  • Privacy and tracking laws vary by state, so avoid marketing for tracking people without their knowledge
  • Check return, warranty and monthly plan terms with your supplier before promising them to customers
  • General liability and product liability insurance are worth pricing up

Deep research report · US

Everything you need to start: online GPS tracker reseller

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start selling GPS trackers online?

Startup costs are typically around $500 to $4,000, depending on your product range and any stock you hold. Monthly revenue is typically estimated at $500 to $5,000, depending on your focus, such as vehicle or pet trackers.

What rules should I check before reselling GPS trackers?

Check your state's sales tax registration rules and whether you need a reseller or seller's permit to buy wholesale. Devices must carry proper FCC authorization and work on current cellular networks, so confirm this with your supplier.

Are there privacy rules for selling GPS trackers?

Privacy and tracking laws vary by state, so check them and avoid marketing for tracking people without their knowledge. Also check return, warranty and monthly plan terms with your supplier, and price up product liability insurance.

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Fleet GPS supplier for local businesses

Supply and set up GPS tracking for local contractors, delivery firms and service fleets.

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13,615 US businesses with employees in this field, -13.7% in a year

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