Online homeware store
Sell decorative items and kitchenware online from a focused niche, with little or no stock held at home.
- $500-4k
- Side hustle
- Online
Estimates for a small start in the US, not guarantees.
Official data
11,046 US businesses with employees in this field, -1.6% in a year
NAICS 442299 “All other home furnishings stores”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
An online shop selling decor, kitchenware and household goods, usually in a niche such as farmhouse style, small apartments or eco-friendly kitchens. Many owners start with dropshipping or small wholesale orders.
Your first three steps
- Pick a niche and compare 20 to 30 similar products from wholesalers or dropship suppliers
- Set up a store on a platform like Shopify or Etsy and register your business with your state
- Order samples, photograph them well and launch with a small range
Who pays
Renters, first-time homebuyers and people refreshing a room who shop online.
How it makes money
Markup on each item sold. Shipping charges, bundles such as kitchen sets, and gift items can raise the average order.
Skills that help
- Choosing products people want
- Basic online store setup
- Product photos and descriptions
- Customer service
Watch out for
- Sales tax registration and collection rules in your state, and in other states where you may have to collect
- Product safety rules and labeling for items like cookware, candles or glassware, check with the supplier
- Slow shipping and returns with dropship suppliers can harm reviews
- Home occupation permit, HOA or lease rules if you store stock at home
Deep research report · US
Everything you need to start: online homeware store
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online homeware store?
Estimates suggest startup costs typically run around $500 to $4,000, depending on whether you dropship or buy small wholesale orders, and on how much you spend on store setup, product photos and early stock.
How much can an online homeware store earn?
Monthly revenue is typically estimated at around $300 to $4,000, depending on your niche, product choice and the time you put in, starting from roughly 8 hours a week. Revenue is not profit, so allow for product and shipping costs.
What rules should I check before selling homeware online?
Check sales tax registration and collection rules in your state, and in other states where you may have to collect. Check product safety and labeling for items like cookware, candles or glassware with your supplier, plus home occupation, HOA or lease rules if you store stock at home.
Other ways to run this business
Homeware market stall and pop-ups
Sell curated decor and kitchenware at farmers markets, craft fairs and pop-ups without paying for a lease.
- $1.5k-7k
- Side hustle
- Out and about
Independent homeware boutique
Open a small shop selling curated decor, kitchenware and household goods to your local neighborhood.
- $15k-75k
- Full-time
- Own premises
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