Independent appliance showroom

Open a local showroom selling new cookers, fridges and washers, with expert advice and delivery.

Fridges and washing machines displayed in an appliance showroom.
Startup cost$40k to $150k
Monthly revenue$25k to $100k
Time needed40+ h/week
First incomeMonths
  • $40k-150k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

5,433 US businesses with employees in this field, -2.4% in a year

NAICS 443141 “Household appliance stores”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small retail showroom with floor models of new appliances from a few brands. You advise customers, order from distributors or a buying group, and arrange delivery and installation.

Your first three steps

  1. Talk to a few independent appliance dealers in other towns and to buying groups about how new dealers get set up
  2. Contact brands and distributors about dealer accounts, minimum orders and floor model programs
  3. Scout locations with good visibility and parking, then check zoning and certificate of occupancy with your city or county
Who pays

Homeowners doing kitchen upgrades or replacements, landlords, builders and remodelers who want personal service.

How it makes money

Margin on each appliance sold, plus delivery, installation, extended warranty plans and accessories. Contractor and builder accounts can bring steady repeat orders.

Skills that help
  • Product knowledge and consultative selling
  • Inventory and supplier management
  • Customer service
  • Managing a small team
Watch out for
  • Brand dealer agreements may have minimum orders or pricing rules, so read them carefully
  • Business license, sales tax and resale certificate requirements vary by state and locality, so confirm them with your city or county and state revenue department before opening
  • General liability insurance, property and stock insurance, and workers' compensation once you hire
  • Delivery damage and installation liability, so decide whether to use your own crew or licensed installers
  • Some installations such as gas lines or hardwiring may require a licensed tradesperson in your state
  • Big-box and online competition on price, so plan how you will stand out on service

Deep research report · US

Everything you need to start: independent appliance showroom

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open an appliance showroom?

Startup costs are typically around $40,000 to $150,000, depending on your location, the floor models and brands you carry, and how you handle delivery. Treat this as an estimate and build a detailed budget before signing a lease.

How much can an independent appliance showroom earn?

Monthly revenue is typically around $25,000 to $100,000, depending on your brands, location and sales volume. Big-box and online competition on price is a factor, so plan how you will stand out on service.

What licenses and rules should I check before opening?

Check business license, sales tax and resale certificate requirements with your city or county and state revenue department. Also read brand dealer agreements carefully, check insurance, and confirm whether gas lines or hardwiring need a licensed tradesperson.

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Photo: stevepb on Pixabay

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