Linoleum and vinyl flooring showroom

Homeowners doing renovations, landlords and property managers, and trade customers such as remodelers, handymen and small builders.

Markup on each square foot sold, with extra from underlayment, adhesive, trims and accessories. Repeat contractor accounts give steadier orders, and some shops add a referral fee for installers.

• Customer service and advice
• Measuring rooms and estimating quantities
• Managing stock and supplier orders

• Check with your city or county for a local business license and zoning for retail use
• Register with your state for sales tax, and ask suppliers about resale certificates
• General liability insurance, and workers' compensation once you hire staff
• If you install floors yourself, check whether your state requires a contractor license
• Stock tied up in rolls and tiles can strain cash, so start with a small range and order special items on demand

Startup costs are typically around $30,000 to $120,000, depending on your premises, display fittings and how much stock you hold. Starting with a small range and ordering special items on demand can help manage cash tied up in rolls and tiles.

Check with your city or county for a local business license and zoning for retail use. Also check state sales tax registration, supplier resale certificates, insurance, and whether your state requires a contractor license if you install floors yourself.

Monthly revenue is typically estimated at around $8,000 to $40,000, depending on your location, product range and how many trade customers you win. The estimate assumes roughly 35 or more hours a week. Revenue is before rent, stock and other costs.