Freelance media and press consultant

Small businesses, local nonprofits, authors, health and wellness practitioners, and local political or community figures.

Monthly retainer for ongoing press support, a flat fee per project such as a launch campaign, or an hourly rate for coaching sessions.

• Clear, persuasive writing
• Knowing how newsrooms work
• Building relationships with reporters
• Confident and calm in conversation

• Never promise coverage; editors decide, so price for your work, not results
• Use a written contract that sets scope, fees and who approves messages
• Check whether you need a local business license or home occupation permit, and your HOA or lease rules
• Consider professional liability insurance in case a client disputes your advice
• Keep sensitive client information confidential, and check state sales tax rules for services

Startup costs are typically estimated at around $200 to $2,000, depending on factors such as tools, insurance and how you set up your home workspace. Your own costs may vary with the services you offer.

Monthly revenue is typically estimated at around $500 to $5,000, depending on your clients, your fees and how many hours you work. The estimate assumes at least around 6 hours a week.

Check whether you need a local business license or home occupation permit, plus HOA or lease rules and state sales tax rules for services. Also consider professional liability insurance, a written contract, and confidentiality. Price your work, never promised coverage.