Online menswear store

Men who prefer to shop online, and partners or relatives buying gifts, often within a style or size niche that big stores serve poorly.

You sell items for more than you paid wholesale. Margin per item covers shipping, returns, website fees and advertising, so a clear niche and low return rates matter.

• An eye for style and fit
• Basic product photography and listing writing
• Inventory tracking and order packing
• Social media marketing

• Check your state's rules on sales tax registration and collecting tax on online orders
• Returns are common with clothing, so set a clear returns policy and budget for the cost
• Unsold stock ties up cash, so start with small orders of each size
• Check your state or county for any business license needed, and HOA or lease rules if storing stock at home
• Read supplier terms on resale, brand names and any online pricing restrictions

Estimates suggest startup costs are typically around $1,500 to $8,000, depending on how much stock you buy, how many styles and sizes you carry, and how you set up your website. Starting with small orders of each size helps limit tied-up cash.

Estimates suggest monthly revenue is typically around $500 to $5,000, depending on your niche, your stock range and how well you market through your site and social media. Budget for returns, which are common with clothing.

Check your state's rules on sales tax registration and collecting tax on online orders, plus any state or county business license. If you store stock at home, check HOA or lease rules, and read supplier terms on resale, brand names and online pricing.