Online crystals and spiritual goods shop

Individual shoppers interested in wellness, spirituality, meditation and gifts, including people who like collecting crystals and tarot decks.

You buy wholesale and sell at retail, earning the markup on each item. Curated sets, gift boxes and themed bundles can raise the average order value.

• Product sourcing and selecting quality stock
• Photography and writing product listings
• Social media and customer service
• Packing and shipping carefully

• Check your state's rules on sales tax registration and collecting tax on online sales
• Check whether you need a local business license or a home occupation permit, and any HOA or lease limits on shipping from home
• Avoid health claims such as saying crystals cure illness; check FTC advertising rules
• Check that products that are burned (incense, candles) are labeled properly and consider product liability insurance
• Ask suppliers about sourcing; some stones and sage have ethical or legal concerns, and fragile items can break in shipping

Startup cost is an estimate, typically around $500 to $4,000, depending on how much starting stock you buy, whether you use your own website or a marketplace, and packaging and photography needs. Wholesale quality and shipping supplies also affect the total.

Check your state's sales tax registration rules, any local business license or home occupation permit, and HOA or lease limits. Avoid health claims and check FTC advertising rules. Check labeling for burned products like incense and candles, and ask suppliers about sourcing.

Monthly revenue is an estimate, typically around $300 to $3,500, depending on your product range, listings quality and marketing. Plan on at least 8 hours a week for sourcing, photos, customer service and careful packing and shipping.