Manager for local bands and solo artists

Book shows, handle emails and plan releases for a few local musicians, earning a share of what they make.

Startup cost$200 to $1.5k
Monthly revenue$100 to $1.5k
Time needed6+ h/week
First incomeMonths
  • $200-1.5k
  • Side hustle
  • From home

Estimates for a small start in the US, not guarantees.

Official data

4,998 US businesses with employees in this field, +2.5% in a year

NAICS 711410 “Agents and managers for artists, athletes, entertainers, and other public figures”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

You act as the business partner of one to three local acts: finding gigs, negotiating fees, keeping the calendar, and planning releases and promotion. You work from home and attend shows in the evenings.

Your first three steps

  1. Go to local shows and open mics this month and talk to artists whose work you believe in
  2. Draft a simple management agreement covering the percentage, length and how either side can end it, and have a lawyer review it
  3. Build a contact list of local venues, promoters and bookers, and pitch your first artist for two or three shows
Who pays

Local bands, singer-songwriters and DJs who want someone to handle the business side so they can focus on the music.

How it makes money

Usually a percentage of the artist's income from shows and other music work, agreed in a written management agreement. Some managers also charge a small monthly retainer.

Skills that help
  • Organized and good with follow-up
  • Confident negotiating and networking
  • Knowing your local music scene
  • Clear writing and communication
Watch out for
  • Get everything in a written contract; check with a music or entertainment lawyer before signing artists
  • Some states regulate talent agents and booking, and may require a license for booking work, so check your state's rules on talent agency licensing
  • Handling artists' money: keep it separate and keep clear records, and check with an accountant about taxes
  • Income is uneven, especially at first, and a new act may earn little at the start
  • Check HOA or lease rules if you work from home and meet clients there

Deep research report · US

Everything you need to start: manager for local bands and solo artists

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start managing local bands?

Startup costs are estimated at typically around $200 to $1,500, depending on your home office setup, basic promotion materials and how much you spend on getting to shows. Most of the early investment is your time.

How much can a music manager earn from local artists?

Monthly revenue is estimated at typically around $100 to $1,500, depending on how many acts you manage and how much they earn. Income is uneven, especially at first, and a new act may earn little at the start.

Do I need a license to manage or book artists?

Check your state's rules on talent agency licensing, since some states regulate booking work. Put everything in a written contract and check with a music or entertainment lawyer before signing artists. Keep artists' money separate and ask an accountant about taxes.

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