Manager for local bands and solo artists
Book shows, handle emails and plan releases for a few local musicians, earning a share of what they make.
- $200-1.5k
- Side hustle
- From home
Estimates for a small start in the US, not guarantees.
Official data
4,998 US businesses with employees in this field, +2.5% in a year
NAICS 711410 “Agents and managers for artists, athletes, entertainers, and other public figures”. Source: U.S. Census Bureau, County Business Patterns 2023.
What it is
You act as the business partner of one to three local acts: finding gigs, negotiating fees, keeping the calendar, and planning releases and promotion. You work from home and attend shows in the evenings.
Your first three steps
- Go to local shows and open mics this month and talk to artists whose work you believe in
- Draft a simple management agreement covering the percentage, length and how either side can end it, and have a lawyer review it
- Build a contact list of local venues, promoters and bookers, and pitch your first artist for two or three shows
Who pays
Local bands, singer-songwriters and DJs who want someone to handle the business side so they can focus on the music.
How it makes money
Usually a percentage of the artist's income from shows and other music work, agreed in a written management agreement. Some managers also charge a small monthly retainer.
Skills that help
- Organized and good with follow-up
- Confident negotiating and networking
- Knowing your local music scene
- Clear writing and communication
Watch out for
- Get everything in a written contract; check with a music or entertainment lawyer before signing artists
- Some states regulate talent agents and booking, and may require a license for booking work, so check your state's rules on talent agency licensing
- Handling artists' money: keep it separate and keep clear records, and check with an accountant about taxes
- Income is uneven, especially at first, and a new act may earn little at the start
- Check HOA or lease rules if you work from home and meet clients there
Deep research report · US
Everything you need to start: manager for local bands and solo artists
Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start managing local bands?
Startup costs are estimated at typically around $200 to $1,500, depending on your home office setup, basic promotion materials and how much you spend on getting to shows. Most of the early investment is your time.
How much can a music manager earn from local artists?
Monthly revenue is estimated at typically around $100 to $1,500, depending on how many acts you manage and how much they earn. Income is uneven, especially at first, and a new act may earn little at the start.
Do I need a license to manage or book artists?
Check your state's rules on talent agency licensing, since some states regulate booking work. Put everything in a written contract and check with a music or entertainment lawyer before signing artists. Keep artists' money separate and ask an accountant about taxes.
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