Local nanny placement agency

Match screened nannies with families in your area and earn a fee for each successful placement.

A smiling nanny playing with a young child in a family living room.
Startup cost$1.5k to $6k
Monthly revenue$1k to $5k
Time needed10+ h/week
First incomeWeeks
  • $1.5k-6k
  • Side hustle
  • From home

Estimates for a small start in the US, not guarantees.

Official data

7,679 US businesses with employees in this field, +9.2% in a year

NAICS 561311 “Employment placement agencies”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small agency run from home that recruits and screens nannies, interviews families about what they need, and introduces good matches for full-time, part-time or live-in roles. The family hires the nanny directly.

Your first three steps

  1. Check whether your state or city requires a license or registration for employment or nanny agencies, and form an LLC if you choose to
  2. Draft a family agreement, a nanny agreement and a screening process, then have a local attorney review them, including how you handle background checks
  3. Build a simple website and recruit your first 10 nannies through local parent groups, colleges and childcare communities
Who pays

Families looking for a nanny, and sometimes employers or concierge services that offer childcare help as a perk.

How it makes money

A placement fee charged to the family, either a flat amount or a share of the nanny's first-year pay, sometimes with a smaller registration fee up front.

Skills that help
  • Good judgment about people
  • Clear communication with families and candidates
  • Organized record keeping
  • Comfortable with sales and follow-up
Watch out for
  • Some states regulate employment or placement agencies and may cap or restrict fees, check with your state labor department
  • Background checks must follow federal and state rules, so use a reputable screening provider and check consent requirements
  • Liability if a placement goes wrong, ask an insurance agent about general and professional liability cover
  • Families usually owe household employer taxes, so be clear that you place nannies and are not their payroll provider
  • Working from home may need a home occupation permit and must respect HOA or lease rules

Deep research report · US

Everything you need to start: local nanny placement agency

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

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Questions people ask

How much does it cost to start a nanny placement agency?

Startup costs are typically estimated at around $1,500 to $6,000, depending on your screening provider, website and marketing. Running from home keeps overhead low, though you may need a home occupation permit.

How much can a nanny placement agency earn?

Monthly revenue is typically estimated at around $1,000 to $5,000, depending on how many placements you complete and the fee you charge. Income can vary from month to month, as you earn a fee on each successful placement.

What rules should I check before starting a nanny agency?

Check whether your state regulates employment or placement agencies and any fee limits with your state labor department. Background checks must follow federal and state rules, so use a reputable screening provider. Also ask an insurance agent about liability cover.

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