Online fitness program

People who prefer to train at home, including busy parents, remote workers and those without a gym nearby.

Monthly subscription for classes or a plan, or a fixed-price multi-week programme, with an option for paid one-to-one coaching.

• Clear instruction on camera
• Programme design
• Building an audience online

• Professional liability and general liability insurance for online coaching, check what policies cover
• Health disclaimers and waivers, ask a lawyer to review them
• Avoid medical or nutrition claims that may need a license in your state, check your state's rules
• Music licensing for videos, use royalty-free tracks or licensed services
• Standing out in a crowded online market takes steady marketing

Startup costs are typically estimated at around $300 to $2,500, depending on your camera and audio setup, software or app, and insurance. Start with the basics and add equipment as your client base grows.

Monthly revenue is typically estimated at around $300 to $3,500, depending on your pricing, number of clients and how well you market. Standing out in a crowded online market takes steady marketing.

Check what professional liability and general liability policies cover for online coaching, and have health disclaimers and waivers reviewed by a lawyer. Also check your state's rules on medical or nutrition claims that may need a license, and music licensing for videos.