Your own property auction firm

Win listings, market them and run live and online auctions for land, homes and commercial property.

Startup cost$8k to $40k
Monthly revenue$3k to $15k
Time needed30+ h/week
First incomeMonths
  • $8k-40k
  • Full-time
  • Own premises
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

23,159 US businesses with employees in this field, +5.8% in a year

NAICS 531390 “Other activities related to real estate”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A small auction company that finds sellers, prepares and markets properties, runs the bidding live, online or both, and manages the sale through to closing with a title company or attorney.

Your first three steps

  1. Check your state's licensing for auctioneers, auction firms and real estate sales, and plan who will hold the needed licenses
  2. Set up an LLC, an EIN, a small office or workspace and a simple website to show upcoming auctions
  3. Line up a title company or real estate attorney, then pitch estate attorneys and landowners to win your first listings
Who pays

Property sellers: estates, landowners, investors, lenders and owners who want a firm sale date instead of a long listing.

How it makes money

A seller's commission on each lot sold, sometimes plus a buyer's premium and marketing fees. Marketing costs are often charged to or shared with the seller.

Skills that help
  • Sales and winning seller trust
  • Marketing and organizing events
  • Handling contracts and deadlines carefully
Watch out for
  • State rules on who may sell real estate at auction. A firm may need a licensed broker, so check with your state's licensing board
  • Bonding, general liability and errors and omissions insurance, plus rules on holding buyers' deposits in escrow
  • Advertising costs paid up front, with a risk that properties don't sell
  • Fair housing and consumer protection laws that apply to how you advertise and sell. Check with your state

Deep research report · US

Everything you need to start: your own property auction firm

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a property auction firm?

Startup costs are typically around $8,000 to $40,000, depending on marketing, bonding and insurance, and how you run your auctions. Advertising is paid up front and properties may not sell, so budget with that in mind. These are estimates.

How much can a property auction firm earn?

Monthly revenue is typically around $3,000 to $15,000, depending on how many listings you win and sell. Because advertising costs are paid up front and properties may not sell, results can vary. These are estimates, not guarantees.

What rules apply to running a property auction firm?

Check with your state's licensing board on who may sell real estate at auction, since a firm may need a licensed broker. Also check bonding, liability and errors and omissions insurance, escrow rules for deposits, and fair housing and consumer protection laws.

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