Specialty soda delivery route

Deliver craft and imported sodas by the case to cafés, restaurants, indie shops and event venues in your area.

Startup cost$8k to $30k
Monthly revenue$4k to $20k
Time needed25+ h/week
First incomeMonths
  • $8k-30k
  • Full-time
  • Out and about
  • Licence or permit needed

Estimates for a small start in the US, not guarantees.

Official data

14,991 US businesses with employees in this field, +1.2% in a year

NAICS 424490 “Other grocery and related products merchant wholesalers”. Source: U.S. Census Bureau, County Business Patterns 2023.

What it is

A local wholesale route supplying cases and kegs of craft, regional and imported sodas that big distributors often skip. You buy from small brands or regional distributors, store stock in a rented unit or garage space, and deliver on a set schedule.

Your first three steps

  1. Contact 5 to 10 craft soda brands or regional distributors to ask about wholesale terms and open territories
  2. Visit 20 independent cafés and shops in your zip code, taste-test samples with them and note what they would stock
  3. Get a used cargo van or box truck quote, plus general liability and commercial auto insurance quotes
Who pays

Independent cafés, restaurants, convenience and specialty stores, gyms, food halls, and event and venue organizers.

How it makes money

You buy at wholesale and sell at a markup per case or keg. Income grows with the number of accounts, order size and how many stops you can fit on each delivery day.

Skills that help
  • Selling and relationship building
  • Route planning and stock control
  • Reliable driving and lifting
Watch out for
  • Check whether your state or county requires a food warehouse or wholesale food registration, and what storage rules apply
  • Get a state resale certificate so you do not pay sales tax on stock you resell
  • Some brands have exclusive distributor agreements in your area, so confirm your territory in writing
  • Check for container deposit rules and local sweetened drink taxes in your city or state
  • Cases are heavy and margins can be thin, so price in fuel, breakage and your own time

Deep research report · US

Everything you need to start: specialty soda delivery route

Researched with live web search for United States: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a specialty soda delivery route?

Startup costs are typically around $8,000 to $30,000, depending on your van, stock and storage space. Cases are heavy and margins can be thin, so price in fuel, breakage and your own time.

How much can a specialty soda route earn?

Estimated monthly revenue is typically around $4,000 to $20,000, depending on how many accounts you win and your order sizes. Revenue is not profit, so account for stock costs, fuel and breakage.

What rules should I check before wholesaling soda?

Check whether your state or county requires a food warehouse or wholesale food registration, and get a state resale certificate. Confirm your territory in writing, as some brands have exclusive distributors, and check deposit rules and local sweetened drink taxes.

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