Beer and wine standing bar

Neighborhood regulars, local craft beer and wine fans, and people grabbing a drink before dinner or after work.

Selling glasses, pours and bottles at a markup, with extra from snacks and occasional tasting nights or small events.

• Customer service
• Knowing beer and wine well enough to recommend them
• Managing stock and supplier orders
• Basic bookkeeping

• License types, costs and waiting times differ by state and sometimes city; some states restrict who can sell beer and wine directly
• Alcohol distribution rules may limit where you can buy and how
• General liability and liquor liability insurance, plus workers' compensation if you hire
• Health department permit and food handling rules if you serve more than packaged snacks
• Zoning, occupancy and fire code approval for the space
• Draft system upkeep, spoilage and seasonal swings in sales

Startup costs are typically estimated around $40,000 to $150,000, depending on the space, draft system, furnishings and license costs. A lighter setup than a full cocktail bar may keep costs toward the lower end.

Monthly revenue is typically estimated around $12,000 to $50,000, depending on location, hours and pricing. Sales can swing with the seasons, and spoilage and draft system upkeep affect what you keep.

Check license types, costs and waiting times with your state and city, as they differ and some states restrict direct sales. Also check alcohol distribution rules, liquor liability insurance, health permits if you serve food, and zoning and fire code approval.