Online western wear store

Rodeo fans, riders and ranchers, people buying for country events or weddings, and fans of western fashion.

You sell at a markup over wholesale cost. Higher-value items like boots and hats bring the most per order, and small accessories help raise the average sale.

• Knowing western styles and sizing
• Online selling and basic product photography
• Customer service and handling returns

• Sales tax rules for online sales differ by state, check your state's revenue department
• Boots have high return rates because of fit, set a clear returns policy before you buy stock
• Check brand rules before using brand names and photos, and make sure you are an authorized reseller
• Tying up cash in sizes that do not sell, start with a small range
• Check whether product liability or general liability insurance is worth having

Startup costs are typically around $1,500 to $8,000, depending on how much stock you buy and whether you dropship from suppliers. Starting with a small range helps avoid tying up cash in sizes that do not sell.

Monthly revenue is typically around $500 to $5,000, depending on your range, your niche and how many customers you reach. These are revenue estimates, not profit, so allow for stock, shipping and returns.

Check your state's revenue department for sales tax rules on online sales. Set a clear returns policy before buying stock, since boots are often returned for fit. Confirm you are an authorized reseller before using brand names and photos, and ask whether liability insurance is worth having.