Home-Based boutique ad agency for local businesses

Local small businesses such as tradies, cafes, clinics, gyms and retailers that want more customers but have no marketing team.

Monthly retainers for managing campaigns, one-off fees for creative work, and sometimes a small management fee on top of the ad spend you handle for clients.

• Writing clear, persuasive copy
• Basic design or working with freelance designers
• Understanding of Google and Meta ads
• Talking to business owners about results and budgets

• Check whether your council requires approval for a home-based business
• Consider professional indemnity and public liability insurance in case a campaign goes wrong
• Be clear in contracts about who pays the media bills and who owns the creative work
• Advertising must follow Australian Consumer Law and industry codes, and some products (alcohol, health, finance) have extra rules, so check before you run them
• Check when you need to register for GST as your turnover grows

Startup costs are typically around $500 to $4,000, depending on the software and tools you use and any freelance design help. These are estimates only, so keep costs low at first and build up as you win clients.

Monthly revenue is typically around $1,000 to $6,000, depending on how many local businesses you work with and what services you offer. Be clear in contracts about who pays the media bills and who owns the creative work.

Check whether your council requires approval for a home-based business, and consider professional indemnity and public liability insurance. Advertising must follow Australian Consumer Law and industry codes, and alcohol, health and finance products have extra rules, so check before running them.