Online brand identity design studio
Sell set-price logo and brand kit packages to new businesses, all delivered online.
- A$800-4k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
A specialised design service offering fixed packages, such as logo, colour palette, fonts and social media templates, sold through a website and delivered entirely online.
Your first three steps
- Choose a niche, such as cafes, trades or wellness businesses, and define 2 or 3 clear packages with set prices
- Build a simple website showing your packages, process and sample brand projects
- Share your work on Instagram, LinkedIn and local business groups, and offer a discounted first project in exchange for a testimonial
Who pays
New business owners, online sellers, coaches and startups across Australia who want a polished look without a big agency fee.
How it makes money
Fixed package prices at different levels, with add-ons such as business stationery, social media templates and brand guidelines.
Skills that help
- Brand identity and logo design
- Design software such as Adobe Illustrator or Figma
- Writing clear package descriptions and onboarding clients by email or video
- Basic online marketing
Watch out for
- An ABN is needed, and check when you must register for GST based on your turnover
- Consider professional indemnity insurance in case a client disputes your work
- Check that a logo does not closely copy an existing trade mark, and suggest clients search IP Australia's database before registering
- Set limits on revisions in your packages to avoid unpaid extra work
- Take a deposit upfront before starting work
Deep research report · Australia
Everything you need to start: online brand identity design studio
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online brand design business in Australia?
Estimates suggest startup costs are typically around $800 to $4,000, depending on your design software, website setup and how much marketing you do at the start.
How much can a brand identity designer earn from packages?
Estimates suggest monthly revenue is typically around $800 to $6,000, depending on how many packages you sell and what you charge. The minimum time commitment is estimated at about 8 hours a week.
Do I need an ABN or insurance to sell logo design in Australia?
Check that you have an ABN and when you must register for GST based on your turnover. Also consider professional indemnity insurance, and check that logos don't closely copy existing trade marks, for example by searching IP Australia's database.
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