Online private art dealer

Find and sell artworks to collectors and decorators from home, earning a margin or commission on each sale.

Dealer showing a painting to a collector in a gallery.
Startup costA$500 to A$5k
Monthly revenueA$300 to A$4k
Time needed8+ h/week
First incomeMonths
  • A$500-5k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

You source artworks from emerging and established artists or from resale, then sell them through a website, Instagram and your own contacts. You work from home with no gallery space, and store little or no stock.

Your first three steps

  1. Pick a niche, such as local emerging painters, prints or coastal art, and approach 5 to 10 artists about selling their work on consignment
  2. Set up a simple website or online shop and Instagram page with good photos and clear prices
  3. Write a consignment agreement and start showing works to friends, local designers and small businesses
Who pays

Private collectors, first-time art buyers, interior designers and small businesses decorating offices or hospitality venues.

How it makes money

Either a commission (agreed with the artist, often a share of the sale price) on works you sell on consignment, or a margin on works you buy and resell.

Skills that help
  • Eye for quality and an interest in art
  • Building relationships with artists and buyers
  • Online marketing and photography
  • Negotiating prices
Watch out for
  • Get a written consignment agreement covering price, commission, insurance and who owns the work until it sells
  • Check the Resale Royalty Right for Visual Artists scheme, which can apply to some resales of artworks
  • Check authenticity and provenance before buying or selling, especially for secondary market works
  • Register an ABN and check when you need to register for GST
  • Consider insurance for artworks you hold or transport, and public liability if you meet clients in person
  • Check Australian Consumer Law obligations on descriptions and refunds

Deep research report · Australia

Everything you need to start: online private art dealer

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online art dealing business in Australia?

Estimates suggest startup costs typically around $500 to $5,000, depending on your website, photography, marketing and whether you buy artworks upfront. Many people start small and grow as sales come in.

How much can a private art dealer earn?

Monthly revenue is typically estimated around $300 to $4,000, depending on the prices of the works you sell, your margin or commission, and how many buyers you reach. Sales can be lumpy.

What rules should I check before selling art in Australia?

Check the Resale Royalty Right for Visual Artists scheme, which can apply to some resales. Get a written consignment agreement, register an ABN, check when GST registration applies, and check Australian Consumer Law obligations on descriptions and refunds.

Other ways to run this business

Similar creative ideas

Photo: StockSnap on Pixabay

More ideas →