Online beachwear store from home

Shoppers across Australia buying for holidays, summer and beach days, often found through social media and search.

Sell stock at a markup over wholesale prices, with shipping charged or built into prices. Social media and email help bring repeat buyers.

• Product photography and writing descriptions
• Social media and online marketing
• Packing, posting and handling returns

• Returns and sizing issues are common with swimwear, so plan for them
• Australian Consumer Law applies to refunds and product claims, so check what it requires
• Check council rules for running a home-based business and storing stock
• Register an ABN and check when GST registration applies
• Seasonal demand and competition from larger online retailers

Startup costs are typically around $3,000 to $15,000, depending on how much stock you buy, your online shop setup and photography. Returns and sizing issues are common with swimwear, so plan for them in your budget.

Monthly revenue is typically around $500 to $5,000, depending on your range, marketing and the season. These are estimates only, and demand is seasonal with competition from larger online retailers.

Check what Australian Consumer Law requires for refunds and product claims, and council rules for running a home-based business and storing stock. Also register an ABN and check when GST registration applies to your turnover.