Online bed and mattress store
Sell mattresses and bed frames through your own website, with suppliers or freight partners delivering to customers' doors.
- A$5k-25k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop selling mattresses, bases and bed frames, with clear size and comfort guides. Stock is held by suppliers or a third-party warehouse and shipped direct, so you need no showroom.
Your first three steps
- Find Australian suppliers who offer drop-shipping or direct delivery, and compare their prices, delivery areas and returns terms
- Set up a simple online store and ABN, and write plain-language size and comfort guides for your first small range
- Test your delivery and returns process by ordering a few items yourself, then promote to local social media groups and ask for reviews
Who pays
Households buying a replacement bed, renters and students furnishing a room, and customers who prefer to order online and have it delivered.
How it makes money
You sell at a markup over the supplier price and charge for delivery where needed. Add-ons like pillows, toppers and protectors lift the average order.
Skills that help
- Building or managing an online shop
- Product descriptions and photos
- Customer service by phone, chat and email
- Working with suppliers and freight
Watch out for
- Australian Consumer Law: check your obligations on refunds, faults and consumer guarantees, which apply to online sellers too
- Delivery of bulky items: check freight costs, damage risk and who handles returns
- Supplier reliability: stock-outs and delays reflect on your shop
- Check product safety standards for items such as bunk beds and cots
- Public liability or product liability insurance, and GST registration once you reach the threshold
- Many shoppers want to try a mattress first, so a generous returns or trial policy may be needed, which costs money
Deep research report · Australia
Everything you need to start: online bed and mattress store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online mattress store in Australia?
Startup costs are typically around $5,000 to $25,000, based on estimates, depending on your website, photos and marketing, and any returns or trial policy you offer. Suppliers or a third-party warehouse can hold stock, so you need no showroom.
How much can an online bed store earn?
Estimated monthly revenue is typically around $4,000 to $20,000, depending on your range, marketing and supplier reliability. Freight costs, damage risk and a returns or trial policy can all affect what you keep.
What should I check before selling beds online in Australia?
Check Australian Consumer Law obligations on refunds, faults and consumer guarantees, which apply online too. Also check bulky-item freight and returns, product safety standards for bunk beds and cots, insurance, and GST registration once you reach the threshold.
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