Online bed and mattress store

Sell mattresses and bed frames through your own website, with suppliers or freight partners delivering to customers' doors.

A showroom with beds and mattresses on display for customers to try.
Startup costA$5k to A$25k
Monthly revenueA$4k to A$20k
Time needed15+ h/week
First incomeMonths
  • A$5k-25k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling mattresses, bases and bed frames, with clear size and comfort guides. Stock is held by suppliers or a third-party warehouse and shipped direct, so you need no showroom.

Your first three steps

  1. Find Australian suppliers who offer drop-shipping or direct delivery, and compare their prices, delivery areas and returns terms
  2. Set up a simple online store and ABN, and write plain-language size and comfort guides for your first small range
  3. Test your delivery and returns process by ordering a few items yourself, then promote to local social media groups and ask for reviews
Who pays

Households buying a replacement bed, renters and students furnishing a room, and customers who prefer to order online and have it delivered.

How it makes money

You sell at a markup over the supplier price and charge for delivery where needed. Add-ons like pillows, toppers and protectors lift the average order.

Skills that help
  • Building or managing an online shop
  • Product descriptions and photos
  • Customer service by phone, chat and email
  • Working with suppliers and freight
Watch out for
  • Australian Consumer Law: check your obligations on refunds, faults and consumer guarantees, which apply to online sellers too
  • Delivery of bulky items: check freight costs, damage risk and who handles returns
  • Supplier reliability: stock-outs and delays reflect on your shop
  • Check product safety standards for items such as bunk beds and cots
  • Public liability or product liability insurance, and GST registration once you reach the threshold
  • Many shoppers want to try a mattress first, so a generous returns or trial policy may be needed, which costs money

Deep research report · Australia

Everything you need to start: online bed and mattress store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online mattress store in Australia?

Startup costs are typically around $5,000 to $25,000, based on estimates, depending on your website, photos and marketing, and any returns or trial policy you offer. Suppliers or a third-party warehouse can hold stock, so you need no showroom.

How much can an online bed store earn?

Estimated monthly revenue is typically around $4,000 to $20,000, depending on your range, marketing and supplier reliability. Freight costs, damage risk and a returns or trial policy can all affect what you keep.

What should I check before selling beds online in Australia?

Check Australian Consumer Law obligations on refunds, faults and consumer guarantees, which apply online too. Also check bulky-item freight and returns, product safety standards for bunk beds and cots, insurance, and GST registration once you reach the threshold.

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Photo: Engin_Akyurt on Pixabay

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