Online cable shop, cut to length

Sell electrical cable by the metre online to sparkies, installers and DIY buyers, with a small stock run from home or a storage unit.

Large reels of copper electrical cable stored in a supplier warehouse.
Startup costA$3k to A$15k
Monthly revenueA$2k to A$10k
Time needed10+ h/week
First incomeMonths
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A small online shop selling electrical wire and cable, such as building wire, flex, solar and data cable, cut to length or sold by the drum. You hold a few popular lines and order the rest from wholesalers as needed.

Your first three steps

  1. Pick a niche (for example solar, auto or data cable) and open trade accounts with two or three wholesalers to compare prices
  2. Set up a simple online shop with clear specs and Australian Standards details, then price a small starting range
  3. Contact local electricians and installers with a trade offer and ask what they struggle to get quickly
Who pays

Electricians, solar and security installers, small contractors, farms and workshops, plus the occasional serious DIYer.

How it makes money

A mark-up on the wholesale price per metre or drum, plus a cutting or delivery fee. Repeat trade customers ordering the same cable regularly make up the steady income.

Skills that help
  • Knowing cable types and ratings
  • Online selling and customer service
  • Stock and order tracking
Watch out for
  • Electrical products sold in Australia must meet safety rules, so check the Electrical Equipment Safety System and whether you must register as a responsible supplier
  • Selling cable that is not properly certified or marked is a serious risk, so buy from reputable suppliers and keep records
  • Public liability and product liability insurance, so check your cover
  • Council approval if you store stock at home, and safe storage of heavy drums
  • Register for GST once you reach the threshold, and check freight costs on heavy drums

Deep research report · Australia

Everything you need to start: online cable shop, cut to length

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online cable shop in Australia?

Startup costs are estimated at typically around $3,000 to $15,000, depending on how much stock you hold, your website setup and your storage. Treat this as an estimate and cost your own product range.

How much can an online cable shop earn?

Monthly revenue is estimated at typically around $2,000 to $10,000, depending on your product range, customers and pricing. This is revenue before stock, freight and other costs, and the estimate assumes at least about 10 hours of work a week.

What rules should I check before selling electrical cable online in Australia?

Check the Electrical Equipment Safety System and whether you must register as a responsible supplier. Buy from reputable suppliers, keep records of certified and marked products, and check your insurance, council approval for home storage, and GST registration once you reach the threshold.

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Photo: Bru-nO on Pixabay

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