Online chinese herbal tea and wellness store

Customers across Australia who want natural, traditional products and prefer to order online, including gift buyers.

Product sales through your own website or a marketplace, with a markup on wholesale cost. Subscriptions and gift sets can lift the average order.

• Basic website or online shop setup
• Social media and product photography
• Order packing and customer service
• Careful reading of product and labelling rules

• Selling products with health claims: check TGA rules on what you can say and which products count as therapeutic goods
• Packaged food and tea may need registration or approval, check with your local council and state food authority
• Some herbs are restricted or prohibited, check before importing or selling
• Public liability and product liability insurance
• Running a business from home may need council approval, check locally
• Competition from big online sellers, so choose a clear niche

Startup costs are typically around $3,000 to $15,000, depending on your website setup, opening stock, packaging and marketing. Costs can vary with how wide a product range you start with and how you source it.

Monthly revenue is typically around $1,000 to $5,000, depending on your range, pricing and how well you reach customers. Big online sellers are strong competition, so a clear niche helps. Expect at least about 10 hours a week.

Check TGA rules on what you can say and which products count as therapeutic goods. Packaged tea may need registration or approval from your local council and state food authority. Also check restricted herbs and whether running from home needs council approval.