European foods market stall

Market shoppers, local European communities and visitors at cultural festivals looking for authentic products.

Mark-up on products sold at each market, with extra sales from tasting samples, gift packs and regular customers who come back each week.

• Friendly selling face to face
• Product knowledge and giving tastings
• Planning stock and setting up a stall

• Temporary food business registration or notification for markets, which varies by state and council
• Chilled products such as cured meats need temperature control and extra food safety rules
• Public liability insurance, which many markets require
• Weather, early starts and slow trading days affecting takings
• Allergen and labelling rules for packaged and sampled foods

Estimates suggest startup costs typically around $3,000 to $12,000, depending on your stall setup, stock and any temperature control equipment. Public liability insurance, which many markets require, is worth checking.

Estimates suggest monthly revenue typically around $1,500 to $6,000, depending on the markets you attend, your stock and the weather. Slow trading days and early starts affect takings. The estimates start from about 12 hours a week.

Check temporary food business registration or notification for markets, which varies by state and council. Also check temperature control and extra food safety rules for chilled products, public liability insurance, and allergen and labelling rules for packaged and sampled foods.