Trade counter for paints and finishes

Open a small trade-focused shop or unit selling paints, varnishes and finishing products to local tradies.

Shelves of paint tins and varnish cans in a trade supply warehouse.
Startup costA$40k to A$150k
Monthly revenueA$15k to A$70k
Time needed40+ h/week
First incomeMonths
  • A$40k-150k
  • Full-time
  • Own premises

Estimates for a small start in Australia, not guarantees.

What it is

A small shop or industrial unit with a trade counter, stocking paints, stains, varnishes, primers, brushes, rollers and prep materials. You can add colour advice, tinting and local delivery.

Your first three steps

  1. Research local trade demand and competitors, and look at units near trade areas or industrial estates
  2. Speak to wholesalers and paint brands about trade accounts, tinting machines and starting ranges
  3. Build a business plan with your stock budget, lease costs and funding, and talk to a bank or accountant
Who pays

Painters, decorators, joiners, builders and keen DIYers in your area.

How it makes money

Margin on products sold, with repeat trade accounts, tinting or mixing services and delivery charges adding to income.

Skills that help
  • Product knowledge across paints and finishes
  • Customer service and selling
  • Stock control and ordering
  • Managing accounts and staff
Watch out for
  • Council zoning and approvals for your premises and the storage of paints and solvents
  • Fire safety, ventilation and dangerous goods storage rules, check with your state's workplace safety regulator
  • Heavy up-front stock and lease costs before sales build
  • Public liability, product liability, contents and business interruption insurance
  • Workers compensation insurance once you hire staff
  • Competition from large hardware chains, so plan how you will stand out

Deep research report · Australia

Everything you need to start: trade counter for paints and finishes

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a paint trade counter?

Startup costs are typically estimated at around $40,000 to $150,000, depending on premises, opening stock, fit-out and insurance. Heavy up-front stock and lease costs come before sales build, so plan your cash carefully.

What approvals and safety rules should I check for a paint shop?

Check council zoning and approvals for your premises and for storing paints and solvents. Also check fire safety, ventilation and dangerous goods storage rules with your state's workplace safety regulator, plus the insurance you need.

How much revenue can a paint trade counter make?

Monthly revenue is typically estimated at around $15,000 to $70,000, depending on location, range and how many local tradies you win. Competition from large hardware chains is a factor, so plan how you will stand out. Expect about 40 hours a week or more.

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Photo: stux on Pixabay

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