Boutique group fitness studio

Local people who like structure, coaching and a social group, often paying more per visit than at a standard gym.

Memberships, class packs and casual drop-in fees, plus short challenge programs and occasional private or corporate sessions.

• Coaching and leading groups
• Local marketing and social media
• Scheduling and running a timetable

• Instructors should hold a recognised fitness qualification and current first aid or CPR, check what your insurer requires
• Public liability insurance that specifically covers fitness classes, plus workers compensation if you hire
• Check council approval and zoning for the premises, including noise limits for neighbours
• Class-based income relies on a few key instructors, so plan for sick leave and turnover
• Make sure membership terms and cancellations comply with Australian Consumer Law

Estimates suggest startup costs are typically around $10,000 to $50,000, depending on your premises, fit-out, the equipment your class style needs and your insurance and marketing. Costs vary with studio size and location.

Monthly revenue is typically estimated at around $3,000 to $15,000, depending on class sizes, how many classes you run and your pricing for class packs or memberships. It relies on key instructors, so plan for sick leave and turnover.

Check what fitness qualifications and current first aid or CPR your insurer requires of instructors. Also check public liability cover for fitness classes, workers compensation if you hire, council approval and zoning including noise limits, and membership terms under Australian Consumer Law.