Niche fitness gear wholesaler with stock

Independent gyms, boutique studios, physios, schools, councils, and small fitness and sports retailers.

You buy at a trade price and sell at a margin on bulk orders. Repeat orders from a handful of regular trade accounts matter more than one-off sales.

• Negotiating with suppliers
• Selling to businesses
• Stock and cash flow management
• Knowing the equipment you sell

• Cash tied up in stock, so start with a small range and a small order
• Import rules, customs duty and GST on imports, so check with the Australian Border Force or a customs broker
• Product safety and Australian Consumer Law duties for suppliers, so check the ACCC guidance for your products
• Public and product liability insurance, plus insurance for goods in transit and storage
• Currency swings and long shipping times if you import
• Late payment from trade customers, so consider deposits or short payment terms
• Check council rules if you store stock at home or rent a unit

Estimated startup costs are typically around $15,000 to $60,000, depending on your niche, order size and storage. Much of it is cash tied up in stock, so starting with a small range and a small order is worth considering.

Estimated monthly revenue is typically around $8,000 to $40,000, depending on your range, how many trade customers you win and your order sizes. Late payment from trade customers is worth planning for, for example with deposits or short terms.

Check import rules, customs duty and GST on imports with the Australian Border Force or a customs broker. Also check ACCC guidance on product safety and Australian Consumer Law, public and product liability insurance, and council rules if you store stock at home or rent a unit.