Online gold coin and bullion seller
Sell gold coins and small bars online, and buy back from customers by appointment, with no shopfront.
- A$20k-100k
- Side hustle
- Online
- Licence or permit needed
Estimates for a small start in Australia, not guarantees.
What it is
A small online store selling gold coins and bars bought from mints or wholesalers, with a buyback service where customers bring or post in items for a quote.
Your first three steps
- Check with AUSTRAC whether you must enrol on the Reporting Entities Roll before buying or selling bullion, and what customer identification and reporting duties apply
- Check with your state or territory regulator whether a second-hand dealer licence or registration is needed, especially for buying from the public
- Open accounts with a mint or wholesale supplier and compare their minimum orders and margins
Who pays
Individuals buying gold as gifts, collectibles or a savings store, and people who want to sell coins or bars back.
How it makes money
A margin over the wholesale price on each sale, and a spread on buybacks. Most of your money is tied up in stock, so margins per sale are small. The revenue figures shown are gross sales, not profit.
Skills that help
- Understanding gold products and pricing
- Online selling and customer trust
- Secure packing and record-keeping
Watch out for
- AUSTRAC enrolment, customer verification and reporting duties for bullion dealing, confirm what applies before you trade
- Second-hand dealer rules may apply if you buy from the public, check your state or territory
- Stock is a large upfront cost because you need to hold enough inventory to sell, and prices move with the gold market
- GST treatment of investment-grade gold versus other items, confirm with an accountant
- Fraud, chargebacks and fake coins, verify items before paying out
- Insured postage and secure storage for valuable stock
- Council rules if you meet customers at home, check approval for home-based business
Deep research report · Australia
Everything you need to start: online gold coin and bullion seller
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online gold coin and bullion business?
Estimates suggest startup costs are typically around $20,000 to $100,000, depending on how much inventory you hold. Stock is the biggest upfront cost, and prices move with the gold market, so also allow for insured postage and secure storage.
What rules should I check before selling gold online in Australia?
Check AUSTRAC enrolment, customer verification and reporting duties for bullion dealing. Also check second-hand dealer rules if you buy from the public, GST treatment of investment-grade gold with an accountant, and council rules if you meet customers at home.
How much can an online gold seller earn and how much time does it take?
Estimates suggest monthly revenue is typically around $10,000 to $50,000, depending on stock levels and demand. That is revenue, not profit. The estimates suggest at least about 10 hours a week, depending on how many buybacks and orders you handle.
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