Maternity and nursing boutique shop

Expectant mothers and new mums, often shopping with a partner, friend or relative, plus gift buyers for baby showers.

Retail margin on clothing and accessories, with extra sales from gift items, seasonal ranges and an online shop alongside the store.

• Stock buying and managing cash flow
• Friendly, sensitive customer service
• Visual merchandising and running a till

• Commercial leases are a big commitment, so get advice before signing
• Check council requirements for signage and shop fit-out
• Public liability and contents insurance are usually needed, so check your cover
• Workers compensation insurance is needed once you hire staff, so check your state's scheme
• Seasonal and sizing stock risk, as pregnancy clothes are only worn for a short time and returns are common

Startup costs are typically around $25,000 to $100,000, depending on the shop size, fit-out, opening stock and insurance. Commercial leases are a big commitment, so get advice before signing.

Monthly revenue is typically around $8,000 to $40,000, depending on location, stock range, pricing and foot traffic. The estimate starts from about 35 hours a week. Seasonal and sizing stock risk and returns can affect your results.

Get advice before signing a commercial lease, and check council requirements for signage and shop fit-out. Public liability and contents insurance are usually needed, so check your cover. Check your state's workers compensation scheme once you hire staff.