Online maternity and nursing wear store
Sell maternity and breastfeeding clothing online to expectant mums across Australia, run from home.
- A$2k-10k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop selling maternity dresses, jeans, activewear, sleepwear and nursing tops. You choose a niche, buy stock from Australian or overseas suppliers (or use dropshipping), and post orders to customers.
Your first three steps
- Pick a niche (for example workwear, activewear or budget basics) and compare what other Australian stores charge
- Contact a few wholesalers and ask about minimum orders, sizing and returns, then order a small first range
- Set up a simple online store, write clear size guides and returns information, and share it in local parenting groups
Who pays
Pregnant women and new mums buying for themselves, plus friends and family buying gifts.
How it makes money
You buy stock at wholesale and sell at retail price. Extra income can come from bundles such as hospital bag sets and gift cards.
Skills that help
- Choosing stock that suits a clear customer group
- Basic online selling and product photos
- Clear customer service on sizing and returns
Watch out for
- Get an ABN and check when you need to register for GST
- Australian Consumer Law applies to refunds, faulty goods and product descriptions, so check your obligations
- Unsold stock in the wrong sizes or seasons can tie up cash, so start small
- Check labelling rules for clothing, and ask your insurer whether you need product or public liability cover
- Check council rules if you store stock at home
Deep research report · Australia
Everything you need to start: online maternity and nursing wear store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online maternity clothing store?
Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website setup and photography. Starting small can help, as unsold stock in the wrong sizes or seasons can tie up cash.
How much can an online maternity store earn?
Monthly revenue is typically around $500 to $5,000, depending on your niche, stock range, marketing and pricing. The estimate starts from about 8 hours a week, so results will depend on how much time you can give the business.
What rules should I check before selling maternity wear online?
Get an ABN and check when you need to register for GST. Check your Australian Consumer Law obligations on refunds, faulty goods and product descriptions, plus clothing labelling rules, insurance needs, and council rules if you store stock at home.
Other ways to run this business
Similar retail ideas
Online drafting and technical drawing supplies shop
Sell drawing boards, technical pens and scale rulers online to architecture, design and engineering students and studios.
- A$2k-10k
- Side hustle
- Online
Online mobility aids and home care shop
Sell walking aids, bathroom safety gear and daily living aids online to families and carers, run from home.
- A$2k-10k
- Side hustle
- Online
Home-based online jeweller
Sell jewellery online and at markets, with custom orders, repairs and engraving by appointment from home.
- A$2k-10k
- Side hustle
- From home
Folk costume stall at festivals and markets
Take a stall of traditional dress and accessories to multicultural festivals, community events and markets.
- A$2.5k-10k
- Side hustle
- Out and about
Online rug store
Sell rugs to homeowners and renters through your own website, shipped straight from a supplier or a small home stock.
- A$1.5k-10k
- Side hustle
- Online
Online beauty supply store
Sell hair, skin and nail products to salons and shoppers online, from home.
- A$2k-10k
- Side hustle
- Online
Photo: Marncom on Pixabay