Online maternity and nursing wear store

Sell maternity and breastfeeding clothing online to expectant mums across Australia, run from home.

A pregnant woman browsing comfortable clothing racks in a maternity clothing shop.
Startup costA$2k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeMonths
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling maternity dresses, jeans, activewear, sleepwear and nursing tops. You choose a niche, buy stock from Australian or overseas suppliers (or use dropshipping), and post orders to customers.

Your first three steps

  1. Pick a niche (for example workwear, activewear or budget basics) and compare what other Australian stores charge
  2. Contact a few wholesalers and ask about minimum orders, sizing and returns, then order a small first range
  3. Set up a simple online store, write clear size guides and returns information, and share it in local parenting groups
Who pays

Pregnant women and new mums buying for themselves, plus friends and family buying gifts.

How it makes money

You buy stock at wholesale and sell at retail price. Extra income can come from bundles such as hospital bag sets and gift cards.

Skills that help
  • Choosing stock that suits a clear customer group
  • Basic online selling and product photos
  • Clear customer service on sizing and returns
Watch out for
  • Get an ABN and check when you need to register for GST
  • Australian Consumer Law applies to refunds, faulty goods and product descriptions, so check your obligations
  • Unsold stock in the wrong sizes or seasons can tie up cash, so start small
  • Check labelling rules for clothing, and ask your insurer whether you need product or public liability cover
  • Check council rules if you store stock at home

Deep research report · Australia

Everything you need to start: online maternity and nursing wear store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online maternity clothing store?

Startup costs are typically around $2,000 to $10,000, depending on how much stock you buy, your website setup and photography. Starting small can help, as unsold stock in the wrong sizes or seasons can tie up cash.

How much can an online maternity store earn?

Monthly revenue is typically around $500 to $5,000, depending on your niche, stock range, marketing and pricing. The estimate starts from about 8 hours a week, so results will depend on how much time you can give the business.

What rules should I check before selling maternity wear online?

Get an ABN and check when you need to register for GST. Check your Australian Consumer Law obligations on refunds, faulty goods and product descriptions, plus clothing labelling rules, insurance needs, and council rules if you store stock at home.

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Photo: Marncom on Pixabay

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