Online beauty supply store

Sell hair, skin and nail products to salons and shoppers online, from home.

Startup costA$2k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeWeeks
  • A$2k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling hair, skin and nail products, such as salon-grade colour, nail polish and gels, tools and skincare. You can hold a small stock at home or have suppliers post orders direct to customers.

Your first three steps

  1. Pick a focus such as nail supplies or hair colour and apply for trade accounts with Australian distributors
  2. Register an ABN and set up a simple online shop with clear shipping and returns policies
  3. Offer a launch deal to local nail techs and hairdressers and ask for reviews
Who pays

Mobile hairdressers, nail technicians and small salons, plus members of the public who want professional products.

How it makes money

You buy at wholesale and sell at a markup. Repeat orders from salons and nail techs bring in steady sales, and bundles or kits lift the order size.

Skills that help
  • Product knowledge in hair, skin or nails
  • Basic online shop setup
  • Customer service and packing orders
Watch out for
  • Some distributors only supply licensed professionals or set minimum orders, so check each one's terms
  • Cosmetic ingredient rules and labelling, check with the Australian Industrial Chemicals Introduction Scheme (AICIS) and the ACCC
  • Some products such as hair dyes and nail chemicals are hazardous, so check storage and safety rules
  • Home-based business rules, check with your local council
  • Product liability and public liability insurance
  • GST registration once turnover reaches the threshold

Deep research report · Australia

Everything you need to start: online beauty supply store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online beauty supply store?

Startup costs are estimated at typically around $2,000 to $10,000, depending on how much stock you hold, your online shop set-up and insurance. Dropshipping from suppliers may change your needs, so get your own quotes.

How much can an online beauty supply store make?

Estimates suggest monthly revenue of typically around $500 to $5,000, depending on your products, your customers and how well you market the shop. Revenue is not profit, and you could start at about 8 hours a week.

What rules should I check before selling beauty products online?

Check each distributor's terms, as some supply only licensed professionals. Also check cosmetic ingredient and labelling rules with AICIS and the ACCC, hazardous product storage, council home-business rules, insurance, and GST registration.

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