Full home staging with your own furniture stock

Furnish empty properties with hired furniture and décor so they look lived in for sale or lease.

A stylist arranges cushions and furniture in a bright, empty living room.
Startup costA$35k to A$150k
Monthly revenueA$3k to A$15k
Time needed25+ h/week
First incomeMonths
  • A$35k-150k
  • Full-time
  • Out and about

Estimates for a small start in Australia, not guarantees.

What it is

You own a stock of furniture, rugs, art and accessories, and install it in vacant homes and apartments for the sale campaign. You collect it again after settlement or when the campaign ends.

Your first three steps

  1. Start with a small, versatile stock of neutral furniture, bought second-hand or at discount, enough to style one apartment
  2. Find storage space and a ute or van, or arrange a removalist partner for deliveries
  3. Style one property at a reduced rate for an agent, photograph it and use it to win your first paid listings
Who pays

Vendors, property developers, investors and agents with empty or poorly furnished listings.

How it makes money

A set-up fee covering delivery and styling, plus a monthly hire fee for the furniture while the property is on the market.

Skills that help
  • Strong styling and design sense
  • Planning, quoting and logistics
  • Comfortable with lifting and moving furniture
  • Building relationships with agents and developers
Watch out for
  • Public liability insurance, plus insurance for your stock in storage and in transit
  • Workers compensation insurance once you hire staff or movers (check your state scheme)
  • Storage and stock costs are paid up front, so quiet months can hurt cash flow
  • Check that furniture meets any safety or fire rules that apply, and ask your state or local authority
  • Damage to furniture or to the property during installation and removal

Deep research report · Australia

Everything you need to start: full home staging with your own furniture stock

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start a home staging business with furniture?

Startup costs are estimated at typically around $35,000 to $150,000, depending on how much furniture, art and décor you buy and your storage needs. Stock and storage costs are paid up front, so quiet months can hurt cash flow.

How much can a full home staging business earn?

Estimates suggest monthly revenue of typically around $3,000 to $15,000, depending on how many properties you stage, your pricing and how long campaigns run. Revenue is before storage, transport and stock replacement costs.

What should I check before starting a furniture staging business?

Check public liability insurance and cover for stock in storage and in transit, workers compensation once you hire staff or movers, and whether your furniture meets any safety or fire rules that apply. Ask your state or local authority, and plan for damage during installation.

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Photo: ErikaWittlieb on Pixabay

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