Wood heater and fireplace showroom

Run a small shop selling wood heaters and accessories, with installs done by qualified local fitters.

Startup costA$30k to A$120k
Monthly revenueA$15k to A$60k
Time needed35+ h/week
First incomeMonths
  • A$30k-120k
  • Full-time
  • Own premises

Estimates for a small start in Australia, not guarantees.

What it is

A small retail showroom with working display heaters, flues, fire screens, tools and firewood accessories. You advise on the right heater for the home and arrange installation through licensed fitters.

Your first three steps

  1. Check which areas near you have cold winters and strong demand, and look at rents for small showroom or industrial units
  2. Contact heater suppliers and importers about dealer terms, minimum orders and display unit pricing
  3. Line up a few licensed installers who will take your referrals, and confirm their insurance and licences
Who pays

Homeowners in cooler areas, people renovating or building, and builders or plumbers who want a supplier they can send clients to.

How it makes money

Margin on heaters and accessories, plus a referral fee or margin on installation packages. Annual servicing and flue-cleaning referrals bring repeat custom.

Skills that help
  • Friendly, knowledgeable sales advice
  • Understanding heating output and home size
  • Managing stock and supplier orders
Watch out for
  • Rules on wood heater installs and emissions vary by state, territory and council, and some areas restrict new wood heaters. Check with your local council
  • Installation usually needs a licensed tradesperson, and requirements differ by state. Check your state's licensing body before offering install packages
  • Check that any heater you sell meets the relevant Australian standards for your area
  • Public liability and product liability insurance, plus Australian Consumer Law warranty obligations
  • Sales are seasonal, so plan cash flow for the warmer months
  • Lease terms, stock costs and display units tie up a lot of money before the first sale

Deep research report · Australia

Everything you need to start: wood heater and fireplace showroom

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to open a wood heater showroom?

Startup costs are typically around $30,000 to $120,000, depending on your lease, display units, stock and fit-out. These are estimates only. Display heaters and stock tie up a lot of money before your first sale.

How much can a wood heater showroom earn?

Monthly revenue is typically around $15,000 to $60,000, depending on your location, range and how many heaters you sell. These are estimates, not guarantees, and revenue is not profit. Sales are seasonal, so plan for the warmer months.

What rules should I check before selling wood heaters?

Rules on installs and emissions vary by state, territory and council, and some areas restrict new wood heaters, so check with your council. Also check licensing for installers, that heaters meet relevant Australian standards, and insurance and Australian Consumer Law warranty obligations.

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