Lingerie boutique with fitting service

Local women and gift buyers who want expert fitting, quality brands and a comfortable, private shopping experience.

Retail margin on products sold in store, with repeat customers returning for fittings. Alterations or add-on items such as swimwear can add extra sales.

• Bra fitting and product knowledge
• Sensitive, welcoming customer service
• Buying and stock control
• Managing a retail budget and rent

• Commercial lease terms, including length, rent reviews and make-good clauses, ideally reviewed by a solicitor
• Public liability and contents insurance, and workers compensation once you hire staff
• Council approval for shop fit-out and signage, so check with your local council
• Large stock investment across sizes, so keep early orders modest
• Privacy and respectful handling of customers during fittings
• Register for GST once turnover reaches the threshold

Startup costs are estimates, typically around $30,000 to $120,000, depending on the shop, fit-out, signage and how much stock you buy. Keeping early orders modest can help manage the stock investment.

Monthly revenue is typically estimated at around $8,000 to $40,000, depending on location, range, pricing and how well your fitting service draws repeat customers. Rent and stock costs come out of this.

Things to check: lease terms such as length, rent reviews and make-good clauses (ideally reviewed by a solicitor), council approval for fit-out and signage, insurance, workers compensation if you hire, and GST registration.