Online lingerie and nightwear store

Individual shoppers buying for themselves or as gifts, who want a wider range or a more specific fit than department stores offer.

You buy at wholesale and sell at retail, so profit comes from the margin on each item. Gift sets and bundles can lift the order value.

• Choosing products that suit a niche
• Online selling and basic photography
• Friendly, discreet customer service
• Stock and order tracking

• You need an ABN, and GST registration once turnover reaches the threshold, so check with the ATO
• Returns of intimate items: check Australian Consumer Law and decide a clear hygiene-based returns policy
• Check council rules if you store stock or pack orders at home
• Cash tied up in sizes and colours that do not sell, so start with small orders
• Check you have the right to use product photos from suppliers and that any claims about fabrics are accurate

Startup costs are estimates, typically around $2,000 to $10,000, depending on how much stock you buy, your website and photography. Starting with small orders may help limit money tied up in unsold sizes.

Monthly revenue is typically estimated at around $500 to $5,000, depending on your niche, range, marketing and how many hours you put in. Treat it as a guide, as results vary.

Things to check: you need an ABN, and GST registration once turnover reaches the threshold (check with the ATO), Australian Consumer Law and a clear hygiene-based returns policy, council rules for home storage, and supplier photo rights.