Online magic trick and prop store

Sell tricks, props and learning materials to hobbyists and performers across Australia from a simple website.

Startup costA$1.5k to A$7k
Monthly revenueA$500 to A$4k
Time needed8+ h/week
First incomeWeeks
  • A$1.5k-7k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop stocking beginner magic sets, card decks, close-up props, stage items and instructional books or downloads. You can hold some stock at home and order other items in from suppliers as needed.

Your first three steps

  1. Pick a focus, such as beginner kits, card magic or performer props, and compare prices from a few wholesale suppliers
  2. Get an ABN, set up a simple online shop and photograph or film a short demo of your first products
  3. Order a small range of stock and promote it in local and online magic communities, asking early buyers for reviews
Who pays

Hobbyists, parents buying gifts, aspiring and working magicians, and entertainers who perform at parties and events.

How it makes money

You earn the difference between what you pay suppliers and your shop price on each sale, plus extra from bundles such as starter kits and from add-ons like gift wrapping.

Skills that help
  • Knowledge of magic or willingness to learn it
  • Basic website and product photo skills
  • Customer service and packing orders
  • Keeping track of stock and costs
Watch out for
  • Check whether you need to register for GST as your turnover grows
  • Public liability and product liability insurance are worth checking
  • Check Australian Consumer Law rules on refunds and product safety, especially for toys sold to children
  • Check that props such as fake weapons or flash and fire items are legal to sell and post in your state
  • Do not copy other sellers' tricks, videos or descriptions, as intellectual property can be an issue

Deep research report · Australia

Everything you need to start: online magic trick and prop store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online magic shop in Australia?

Startup costs are typically estimated at around $1,500 to $7,000, depending on your opening stock, website setup and packing supplies. Treat it as a guide and cost your own product range before buying stock.

How much can an online magic store earn?

Monthly revenue is typically estimated at around $500 to $4,000, depending on your product range, pricing and how many orders you get. Hours start at about 8 per week, so it can begin part time.

What should I check before selling magic tricks and props online?

Check whether you need to register for GST as turnover grows, and look into public liability and product liability insurance. Also check Australian Consumer Law rules on refunds and product safety, whether props like fake weapons or flash items are legal to sell and post in your state, and intellectual property.

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