Home-Based marketing consultant for local businesses

Local small businesses such as cafes, tradies, health clinics, real estate agents and retailers that have no in-house marketer.

Monthly retainers for ongoing social media or ad management, plus one-off fees for campaign plans, set-up or content packages.

• Writing clear, persuasive copy
• Using social media and ad platforms
• Explaining results to non-experts
• Managing several clients at once

• Register for an ABN and check when you need to register for GST
• Check whether your local council needs approval for a home-based business
• Consider professional indemnity and public liability insurance
• Use written agreements that set out scope, ad spend and who owns accounts and content
• Check advertising and privacy rules, including Australian Consumer Law on misleading claims
• Relying on one or two big clients is risky, so spread your income

Startup costs are estimated at typically around $500 to $3,000, depending on your computer and software, website, insurance and how you find your first clients. Working from a home office keeps overheads low.

Monthly revenue is estimated at typically around $1,000 to $6,000, depending on how many clients you take on and the retainers you charge. Relying on one or two big clients is risky, so try to spread your income.

Check ABN registration and when GST applies, plus whether your council needs to approve a home-based business. Consider professional indemnity and public liability insurance, use written agreements, and check advertising and privacy rules, including Australian Consumer Law on misleading claims.