Online motorsport parts and gear store

Sell racing parts, accessories and apparel online to club racers, track day drivers and weekend enthusiasts.

Startup costA$1.5k to A$10k
Monthly revenueA$500 to A$5k
Time needed8+ h/week
First incomeWeeks
  • A$1.5k-10k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling motorsport items such as racing seats, harnesses, brake pads, oil catch cans, gloves, race suits and branded apparel. Stock is either held at home or shipped straight from suppliers (dropshipping).

Your first three steps

  1. Pick a niche you know well, such as drifting, circuit racing or karting, and compare prices from Australian distributors
  2. Apply to a few local and overseas suppliers for trade accounts and check their minimum orders and dropship options
  3. Set up a simple online store, list a small range with clear photos and fitment info, and share it in local car clubs and social groups
Who pays

Club racers, track day drivers, drift and rally enthusiasts, small race teams and car clubs.

How it makes money

Markup on each item sold, usually between wholesale and retail price. Bundles, such as a track day kit, can lift the average order value.

Skills that help
  • Knowing motorsport and car parts
  • Online selling and basic marketing
  • Customer service and product advice
  • Organising stock and orders
Watch out for
  • Register for an ABN and check when GST registration is required for your turnover
  • Safety gear such as helmets, harnesses and seats may need to meet specific standards or motorsport body approvals, so check what applies before selling
  • Australian Consumer Law covers refunds, returns and warranties, including for imported goods you sell
  • Product liability insurance, as well as public liability, is worth checking for parts that affect safety
  • Check import duties, shipping costs and supplier reliability before you promise delivery times

Deep research report · Australia

Everything you need to start: online motorsport parts and gear store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online motorsport parts store?

Startup costs are typically around $1,500 to $10,000, depending on whether you hold stock at home or ship straight from suppliers, and how wide a range you offer. Monthly revenue is typically around $500 to $5,000. These are estimates only.

What rules should I check before selling motorsport parts online in Australia?

Check ABN registration and when GST registration is required for your turnover. Safety gear such as helmets, harnesses and seats may need specific standards or motorsport body approvals. Also check Australian Consumer Law on refunds, returns and warranties, including for imported goods.

What skills and time do I need to run a motorsport parts store online?

Estimates suggest at least around 8 hours a week. Useful skills include knowing motorsport and car parts, online selling and basic marketing, customer service and product advice, and organising stock and orders. Check supplier reliability before promising delivery times.

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