Online appliance seller for landlords

Sell appliances online with no shopfront, delivered straight from suppliers or a small storage space.

Fridges and washing machines displayed in an appliance showroom.
Startup costA$3k to A$15k
Monthly revenueA$3k to A$15k
Time needed10+ h/week
First incomeMonths
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A website-based appliance seller with no showroom. Orders go to suppliers who deliver direct, or you hold a small amount of stock in a storage unit and deliver locally. A good focus is landlords and property managers who need to replace appliances quickly.

Your first three steps

  1. Contact appliance distributors about trade accounts and whether they offer direct-to-customer delivery or drop shipping
  2. Set up a simple online store, register an ABN and pick a focus such as rental property packages in your city
  3. Message local real estate agents and property managers offering a quick quote and delivery service
Who pays

Landlords, property managers, small builders and budget-conscious homeowners who are happy to buy without visiting a shop.

How it makes money

Margin between your trade price and your selling price, plus delivery fees and bundle deals for multiple appliances in rental properties.

Skills that help
  • Basic website and online listing skills
  • Supplier negotiation
  • Clear customer communication and order tracking
Watch out for
  • Australian Consumer Law applies to online sales too, including refunds and repairs, check the ACCC guidance
  • You are responsible if a supplier delivers late or damaged goods, so agree clear terms in writing
  • Appliances must meet Australian electrical safety and compliance requirements, check with your state regulator
  • Thin margins against big retailers, so compare prices carefully before listing
  • Public liability and product liability insurance, and GST registration once you reach the threshold
  • Check council rules if storing stock at home, and whether a home-based business needs approval

Deep research report · Australia

Everything you need to start: online appliance seller for landlords

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online appliance business?

Estimates suggest startup costs typically around $3,000 to $15,000, depending on your website, whether you hold stock in a storage unit and your insurance. Supplier delivery can keep upfront costs lower.

How much can an online appliance seller earn?

Monthly revenue is typically estimated at around $3,000 to $15,000, depending on your supplier prices, marketing and how many landlord and property manager customers you win. Margins can be thin against big retailers.

What should I check before selling appliances online in Australia?

Check Australian Consumer Law obligations for online sales, including refunds and repairs, via the ACCC. Also check electrical safety compliance with your state regulator, written supplier terms for late or damaged deliveries, insurance, GST registration and council rules for home storage.

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Photo: stevepb on Pixabay

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