Online niche art supply store

Sell a focused range of art materials online, such as watercolour or printmaking supplies, shipped Australia-wide.

Shop shelves stocked with paints, brushes and paper for artists.
Startup costA$3k to A$15k
Monthly revenueA$1.5k to A$8k
Time needed12+ h/week
First incomeWeeks
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

A web shop selling a specialised range of art supplies, for example watercolour, calligraphy or printmaking materials, packed at home and posted to customers. You can hold some stock yourself and have the rest sent by suppliers.

Your first three steps

  1. Pick a niche you know well and compare what Australian online shops already offer and charge
  2. Set up a simple online store, get quotes from suppliers and buy a small starter range
  3. Test with an Instagram or art community following, and ask early buyers for reviews
Who pays

Hobbyists, students and working artists, especially those outside capital cities who can't easily find specialist materials locally.

How it makes money

Retail margin on products sold, plus bundles and starter kits that raise the average order value.

Skills that help
  • Online selling and basic product photography
  • Packing and posting orders accurately
  • Customer service by email
Watch out for
  • Get an ABN and check when you must register for GST
  • Postage costs on heavy or fragile items such as glass, canvas and liquids
  • Rules on posting some products, like aerosols and flammable solvents, so check with Australia Post and your couriers
  • Australian Consumer Law obligations on refunds and returns
  • Product liability and business insurance, and storage of stock at home (check council rules for home-based businesses)
  • Competition from big retailers and marketplaces, so avoid competing on price alone

Deep research report · Australia

Everything you need to start: online niche art supply store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online art supply store?

Estimates suggest startup costs typically sit around $3,000 to $15,000, depending on how much stock you hold, your website setup and the range you choose. Treat it as a guide and consider starting with a focused range.

How much can an online art supply store earn?

Estimated monthly revenue is typically around $1,500 to $8,000, depending on your niche, your range and how well you reach customers. Time starts from about 12 hours a week, so it can begin as a side project. Revenue is before costs.

What should I check before selling art supplies online in Australia?

Get an ABN and check when you must register for GST. Check postage costs for heavy or fragile items, rules for posting aerosols and flammable solvents with Australia Post and your couriers, Australian Consumer Law on refunds and returns, and your insurance.

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Photo: bodobe on Pixabay

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