Online paint and decorating supplies store

Sell decorating supplies, and paint where it suits, online with local delivery or click and collect.

Colourful paint tins and brushes displayed on shelves in a decorating supply shop.
Startup costA$3k to A$15k
Monthly revenueA$1.5k to A$8k
Time needed10+ h/week
First incomeWeeks
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online store focused on decorating supplies such as brushes, rollers, tape, drop sheets, prep products and specialty paints. You can start with a small home-stored range and add paint through supplier or wholesaler arrangements.

Your first three steps

  1. Choose a niche, such as trade sundries, eco paints or furniture and craft paint, and find wholesalers who supply small retailers
  2. Set up a simple online store and list a starter range with clear photos and project kits
  3. Contact local painters and landlords and offer trade pricing for regular orders
Who pays

DIY renovators, small painting businesses, renters and landlords who want supplies delivered or ready to collect.

How it makes money

Margin on products sold, bundled project kits, and delivery fees. Trade customers can reorder regularly.

Skills that help
  • Setting up an online store
  • Product knowledge and writing clear descriptions
  • Packing and managing orders
  • Online marketing
Watch out for
  • Shipping paint: some products are flammable or heavy, so check carrier rules and dangerous goods requirements
  • Storing stock at home may need council approval, and your home insurance may not cover business stock
  • Public liability and product liability insurance
  • Australian Consumer Law obligations on refunds and product claims
  • Freight costs eating into margins on heavy items
  • Registering for an ABN and for GST once you reach the turnover threshold

Deep research report · Australia

Everything you need to start: online paint and decorating supplies store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online paint supplies store?

Startup costs are estimates, typically around $3,000 to $15,000, depending on your website, the range you stock and how much you hold at home. You can start small and add paint later through supplier arrangements.

How much can an online decorating supplies store earn?

Monthly revenue is estimated at typically around $1,500 to $8,000, depending on your range, marketing and delivery or click and collect options. Freight costs on heavy items can eat into margins, so revenue is not profit.

What should I check before selling paint online?

Check carrier rules and dangerous goods requirements for shipping flammable or heavy products. Also check whether storing stock at home needs council approval, whether your home insurance covers it, and your Australian Consumer Law obligations. Register for an ABN, and for GST once you reach the threshold.

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Photo: Carola68 on Pixabay

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