Online sportswear store: sell activewear and training gear

Active shoppers, gym members, club members and parents buying for junior sport.

You buy at wholesale and sell at retail, keeping the margin on each item. Bundles and club orders raise the average sale.

• Choosing products that suit a niche
• Social media and online marketing
• Order packing and customer service

• Register an ABN, and check when you need to register for GST
• Australian Consumer Law: refunds, guarantees and clear product descriptions
• Stock risk from unsold sizes and seasonal ranges, so start with small orders
• Check with your local council whether home storage or packing needs approval

Startup costs are typically around $3,000 to $15,000, depending on how much stock you buy, your website setup and whether you hold stock at home or send it direct from suppliers. Starting with small orders helps limit the risk of unsold sizes.

Monthly revenue is typically around $500 to $5,000, depending on your niche, product range and how well you market online. This is revenue before stock and other costs, so profit will be lower. Plan on at least about 8 hours a week.

Check that you register an ABN and when you need to register for GST. Look at Australian Consumer Law on refunds, guarantees and clear product descriptions. Also check with your local council whether storing or packing stock at home needs approval.