Custom stall and display builder with installation

Build custom stalls, counters and exhibition booths in a small workshop, then install them for retailers and event organisers.

Startup costA$30k to A$90k
Monthly revenueA$3k to A$12k
Time needed20+ h/week
First incomeMonths

Estimates for a small start in Australia, not guarantees.

What it is

A small workshop that designs and builds made-to-order stalls, shop display units and exhibition booths, then delivers and installs them on site. Many pieces are modular so they can be reused at different events.

Your first three steps

  1. Make two or three sample stalls or counters and photograph them for a simple portfolio
  2. Find a small unit or shed and check with your local council that your workshop use is allowed
  3. Show your work to event organisers, exhibition companies and local retailers and offer a free quote
Who pays

Retailers fitting out a shop or pop-up, brands exhibiting at trade shows, event organisers and market operators.

How it makes money

A quote per project covering design, materials, build and installation, plus repeat income from storage, re-installs and repairs.

Skills that help
  • Carpentry or fabrication
  • Measuring, drawing and quoting jobs
  • Dealing with clients and meeting deadlines
Watch out for
  • Budget for a rented unit with a bond, a van or ute, workshop tools (saws, dust extraction, workbenches) and first materials, which together usually cost more than people expect
  • Public liability and product liability insurance, as structures must be safe for the public
  • Check your state's licensing body about whether your building or shopfitting work needs a licence
  • Any wiring or lighting in a stall must be done by a licensed electrician
  • A white card may be needed to install in shopping centres or construction sites, so check with your state regulator
  • Rent and materials costs can arrive before the client pays, so ask for deposits

🔒 Full research report for Australia

Real cost breakdown with current prices, licences and registration checklist, local competition, pricing, break-even and a 30-day launch plan, with sources.

Coming soon

Questions people ask

How much does it cost to start a stall building workshop?

Startup costs are typically around $30,000 to $90,000, depending on the rented unit and bond, a van or ute, workshop tools and first materials. These often cost more than people expect, so get quotes first.

Do I need a licence to build and install stalls?

Check with your state's licensing body whether your building or shopfitting work needs a licence. Wiring or lighting must be done by a licensed electrician. Also check whether a white card is needed for sites, and public and product liability insurance.

How much can a custom stall builder earn?

Revenue is typically around $3,000 to $12,000 a month, depending on how many jobs you win and their size. Rent and materials can arrive before the client pays, so ask for deposits.

Other ways to run this business

Similar events ideas

Find more ideas →