Online shop fittings and equipment reseller

New shop owners, market and pop-up traders, cafes, boutiques and small retailers fitting out or refreshing a space.

You earn the margin between wholesale and retail prices, plus delivery fees and optional extras like installation referrals or bundles for a full shop fit-out.

• Online selling and basic website setup
• Product knowledge and good customer advice
• Supplier negotiation and organisation

• Freight costs on bulky items can erase your margin, so check real delivery quotes before setting prices
• Australian Consumer Law covers refunds, repairs and product claims, so check your obligations as a seller
• GST registration is needed once turnover reaches the threshold, check with the ATO
• Public liability and product liability insurance, ask a broker what suits online resellers
• Relying on one supplier is risky if they run out of stock or change prices

Startup costs are typically around $1,000 to $5,000, depending on your website or marketplace setup, any sample stock and marketing. Many orders ship direct from a wholesaler, so you may hold little or no stock.

Monthly revenue is typically estimated at around $500 to $5,000, depending on your range, pricing and how much traffic your store attracts. Freight on bulky items can erase your margin, so check delivery quotes before setting prices.

Check your Australian Consumer Law obligations on refunds, repairs and product claims, and GST registration once turnover reaches the threshold with the ATO. Also ask a broker about public liability and product liability insurance suited to online resellers.