Local sunglasses and fashion eyewear shop

Locals, tourists, holidaymakers and shoppers looking for a new pair, a gift or a quick repair.

Margin on each pair sold, plus cases, cords and cleaning kits. Small repair fees can bring people through the door.

• Friendly selling and style advice
• Stock buying and pricing
• Basic frame adjusting and repairs

• Check that sunglasses meet the Australian standard and labelling requirements for sunglasses and fashion spectacles
• Lease terms, rent reviews and fit-out costs, and whether your council needs approval for your shopfront use
• Counterfeit or grey-market branded stock, buy only from authorised suppliers
• Prescription lenses are for qualified optical professionals, check what you can and can't sell or offer
• Public liability and contents insurance, plus Australian Consumer Law refund and repair obligations
• Seasonal sales, stock can sit unsold in cooler months

Startup costs are typically around $20,000 to $80,000, depending on whether you take a small shop or a centre kiosk, your fit-out and how much stock you buy. Treat this as an estimate and get quotes before committing to a lease.

Monthly revenue is typically around $8,000 to $35,000, depending on location, foot traffic and season. That is revenue, not profit, so rent, stock and other costs come out of it. Sales can be slower in cooler months.

Check that your sunglasses meet the Australian standard and labelling requirements, and whether your council needs approval for your shopfront use. Also check what you can sell when it comes to prescription lenses, your insurance, and Australian Consumer Law refund and repair obligations.