Online sunglasses and fashion eyewear store
Sell a curated range of sunglasses online from home, with style guides and easy returns.
- A$1.5k-7k
- Side hustle
- Online
Estimates for a small start in Australia, not guarantees.
What it is
An online shop selling a curated range of sunglasses and fashion eyewear, with sizing and face-shape guides, packed and posted from home.
Your first three steps
- Choose a niche, such as polarised, kids or retro styles, and shortlist Australian suppliers
- Set up a simple online store and take clear photos on and off a face
- Write a simple returns and fit guide, then launch to friends and local social media groups
Who pays
Online shoppers across Australia looking for stylish or good-value sunglasses and gifts.
How it makes money
Margin on each pair sold, plus cases and accessories. Free shipping thresholds and bundles can lift order value.
Skills that help
- Online shop setup and product photos
- Social media and marketing
- Stock handling and customer service
Watch out for
- Check that sunglasses meet the Australian standard and labelling requirements for sunglasses and fashion spectacles
- Australian Consumer Law, including refunds, repairs and clear pricing, plus returns costs
- Counterfeit branded stock, buy only from authorised suppliers
- Check whether your council needs approval to run a home-based business and store stock at home
- Online ad costs and shipping costs can eat into margins
Deep research report · Australia
Everything you need to start: online sunglasses and fashion eyewear store
Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.
- Startup costs with real prices
- Licences, registration and rules
- Pricing: what others charge
- Break-even example
- Finding your first customers
- 30-day launch plan
- Risks and how to reduce them
Questions people ask
How much does it cost to start an online sunglasses store?
Startup costs are typically around $1,500 to $7,000, depending on your stock, website setup and marketing. Online ad and shipping costs can eat into margins, so factor them in.
How much can an online sunglasses store make?
Monthly revenue is typically around $800 to $4,000, depending on your range, marketing and how many orders you ship. This is revenue rather than profit, and ad and shipping costs can reduce what you keep.
What rules apply to selling sunglasses online in Australia?
Check that sunglasses meet the Australian standard and labelling requirements. Also check Australian Consumer Law obligations on refunds, repairs and clear pricing, and whether your council needs approval for a home-based business storing stock at home.
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Photo: Engin_Akyurt on Pixabay