Online supplement store

Australian shoppers who prefer buying wellness products online, often reordering monthly.

Retail mark-up on products, plus subscription or bundle offers that encourage repeat orders. Shipping and platform fees need to be built into your prices.

• Setting up and running an online store
• Basic marketing and social media
• Careful record keeping and packing

• Therapeutic goods rules: check with the TGA about product listing and advertising requirements, especially for online and social media claims
• If you import products yourself, check TGA and Australian Border Force requirements first
• Australian Consumer Law obligations on refunds, product safety and accurate descriptions
• Check with your local council about any approval for running a home-based business and storing stock at home
• Storage conditions and expiry dates for stock
• Public liability and product liability insurance, and GST registration once you reach the turnover threshold

Startup costs are typically around $3,000 to $15,000, depending on your product range, stock levels and website setup. Monthly revenue is estimated at around $1,000 to $8,000, depending on how well you market the store and how many customers reorder.

Check with the TGA about product listing and advertising requirements, especially for online and social media claims. If you import products, check TGA and Australian Border Force requirements first. Also check your Australian Consumer Law obligations on refunds, product safety and accurate descriptions.

Estimates suggest at least around 10 hours a week, depending on order volume and whether you pack orders yourself or use a supplier who ships for you. Skills in running an online store, basic marketing and careful record keeping help.