Online underwear and basics store

Shoppers who prefer buying basics privately online, subscribers who reorder, and people buying gifts.

You sell products at a markup on your website or marketplaces. Bundles, multi-packs and repeat orders help cover postage and advertising.

• Basic website and photo skills
• Social media or email marketing
• Organised stock and order handling

• Australian Consumer Law, including refunds, faulty goods and clear pricing
• Council rules on running a business from home and storing stock there
• Sizing returns and postage costs eating into margins
• Customs, duties and labelling requirements if importing, check with Home Affairs and the ACCC
• Registering for GST once turnover reaches the threshold

Startup costs are typically estimated at around $3,000 to $15,000, depending on how much stock you buy, how you build your website and whether you use a fulfilment partner. Sizing returns and postage can affect your margins, so allow for them.

Monthly revenue is typically estimated at around $1,500 to $7,000, depending on your niche, marketing and repeat customers. That is revenue before stock, postage and other costs. You might start with around 10 hours a week or more.

Check Australian Consumer Law on refunds, faulty goods and clear pricing, and council rules on running a business and storing stock from home. If importing, check customs, duties and labelling with Home Affairs and the ACCC. Also check when GST registration applies.