Online unfinished furniture store

Sell bare timber tables, drawers and shelves online for people to paint or stain at home.

Startup costA$3k to A$15k
Monthly revenueA$1.5k to A$7.5k
Time needed10+ h/week
First incomeMonths
  • A$3k-15k
  • Side hustle
  • Online

Estimates for a small start in Australia, not guarantees.

What it is

An online shop selling raw timber furniture such as bookcases, chests of drawers, stools and tables. Customers sand, paint or stain the pieces themselves. You can hold a little stock in a garage or small storage unit, or have suppliers send pieces directly.

Your first three steps

  1. Contact Australian furniture makers and wholesalers, and compare prices, minimum orders and freight costs for 10 to 20 pieces
  2. Register an ABN, set up a simple online store, and photograph a few sample pieces in raw and painted versions
  3. Launch to your local area first, with pick-up available, and ask early buyers to share photos of their finished pieces
Who pays

DIY fans, renovators, first-home buyers on a budget, and parents wanting a piece to paint with their kids.

How it makes money

You buy at wholesale or from local makers and sell at a markup. Delivery fees and add-ons like sandpaper, stain and brushes bring in extra per order.

Skills that help
  • Online selling and basic product photography
  • Organising stock and freight
  • Friendly customer service
  • Some knowledge of timber and finishing
Watch out for
  • Bulky items are costly to freight and easy to damage, so price delivery carefully
  • Australian Consumer Law rules on refunds, faulty goods and accurate descriptions
  • Mandatory product safety standards for some furniture, such as cots and bunk beds. Check with the ACCC before selling them
  • If you import timber products, check the rules on legal timber sourcing
  • Public liability and product liability insurance. Check whether your home or storage space is covered
  • Check whether council approval is needed if you store stock at home

Deep research report · Australia

Everything you need to start: online unfinished furniture store

Researched with live web search for Australia: real startup prices, the licences and rules, what others charge, a break-even example, how to find your first customers and a 30-day launch plan. With sources.

  • Startup costs with real prices
  • Licences, registration and rules
  • Pricing: what others charge
  • Break-even example
  • Finding your first customers
  • 30-day launch plan
  • Risks and how to reduce them
Ready in about 2 minutes · one-off payment, tax included

See a full sample report

Questions people ask

How much does it cost to start an online unfinished furniture store?

Startup costs are typically around $3,000 to $15,000 as an estimate, depending on your website, how much stock you hold and your storage. Having suppliers send pieces directly may reduce the stock you need to buy upfront.

How much can an online unfinished furniture store earn?

Monthly revenue is typically around $1,500 to $7,500 as an estimate, depending on your range, marketing and order volume. Bulky items are costly to freight and easy to damage, so price delivery carefully.

What rules should I check before selling unfinished furniture online?

Check Australian Consumer Law rules on refunds, faulty goods and accurate descriptions. Some furniture, such as cots and bunk beds, has mandatory safety standards, so check with the ACCC. If you import timber products, check the legal timber sourcing rules.

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